Architectural Visualization: What It Is & Key Steps for Success

How to improve your project presentation with architectural visualisation: definition, benefits and use cases

Architectural visualisation (often abbreviated to arch viz) is a powerful tool for communication, especially in a visual field like architecture.

In this insight, we’ll be taking a look at how to best present an architectural project because of the new techniques of architectural visualisation.

If you need to produce renders, video presentations or virtual tours of your model rapidly and without too much effort, then you’ve landed on the right page. Start off by downloading the free trial version of Edificius (the architectural BIM design software) and follow our tips to attain incredible results.

What is architecture visualisation in Singapore?
The term architectural visualisation identifies the realistic representation of architectural work prior to its actual implementation using complex modelling methods and powerful rendering computers.

The aim is to facilitate the understanding of a project at an early on stage and establish a shared language between the architect’s skills and the client’s vision. In this manner, even those who are not technical experts can easily grasp all the project choices through images and videos made up of specific software and tools.

The techniques and methods of presentation involved a wide range of and constantly evolving.

Specifically, 3D visualisation is the most recent development in architectural visualisation and refers to the creation of three-dimensional models that allow clients to explore and visualise design choices from any angle. The digital model can even be detailed and enriched with information about materials, furniture, lighting, etc. adding to the construction of realistic and accurate images.

Importance of Architectural Visualisation
Architectural visualisation is becoming an integral part of any architectural project as it provides lots of advantages that are indispensable to the success of a project. Here are a few examples:

plans can be visualised before work begins, helping engineers and investors to obtain a clear idea of what the project will look like in real life
it is simpler to identify problems and make appropriate changes, making certain the last project is the best possible version
presenting projects becomes easier and even more engaging, particularly when using technologies such as virtual reality that provide a specialized view of how the work will look in real time. These techniques are particularly useful when showing architectural solutions that are rather difficult to clarify and imagine
it is a cost-effective way of providing investors with design solutions that meet their specific needs. Plans can be modified and project documents (including renderings and 3D models) will update instantly. Designers can experiment and propose different solutions quickly until they reach the most convincing solution
a convincing presentation is a genuine marketing procedure that helps you “sell” your design ideas in a competitive and surprising way
thinking of new project solutions gets easier as this manner of visualisation stimulates creative imagination and helps to visualise new ideas and functionalities
putting the project in its real context (photo-insertion) and perhaps visualising it in virtual reality makes it easy to judge the job realistically even on an urban scale
the project presentation to a client becomes an exciting moment because it gives you to imagine the final result also to realise the expectations and ideas which may have only been expressed verbally up to that moment

you can avoid possible analysis errors
you can enhance the quality of you project and make despite having more daring architectural choices
you are in control of every project detail
you can more easily show design concepts and alternative solutions that are difficult to communicate with classic 2D graphics
you can enrich the project with information (lights, materials, colours, settings, etc.) that had not been represented in the old project drawings (floor plans, cross-sections, elevation views)
your work becomes competitive and complete
meeting clients’ needs in a more efficient manner.

Who needs architectural visualisation?
Architectural visualisation pays to for designers (architects, engineers, surveyors, etc.) and clients (both public and private) of an architectural project, as it permits them to truly have a valid support in the conception and presentation of the project by using clear, simple and efficient communication techniques.

The clarity of communication also helps clients to participate more consciously in the look process.

Software for architectural visualization
If you are looking for an all-in-one software to model, manage and visualise your project, we recommend you to definitely try Edificius, the architectural BIM design software.

With Edificius, you have all the functionalities to set-up the BIM model and present it to the client with the most advanced techniques available today such as:

static rendering
Real-Time Rendering
video presentations
virtual reality.
In fact, you have a very powerful tool that can support you in the presentation phase in an impressive way and within an immediate and comprehensive manner.

Real-Time Rendering e render statico
The term rendering is used to define the process of obtaining, from a computer-generated 3D model, an extremely realistic static image according to design data. Photorealistic rendering is fundamental in architectural design as it helps to share ideas, showcase a project and it usually involves a building that does not yet exist.

Today, it is possible to render the complete 3D model in real time, so that you can explore it as if it already existed.

In fact, thanks to Real-Time Rendering, images and animations are rendered at such a speed that is nearly imperceptible to the bottom user.

This is extraordinary because you are no longer dealing with a simple static, two-dimensional image of assembling your project, but with a complete, dynamic 3D model rendered instantly.

In addition, from the rendered 3D model you can buy with only one click on the drawings to be used for the project presentation such as:

instant professional renders
video presentations
360° images.
Project video presentations
Imagine that you need to present your project to a big and heterogeneous audience. It would be very beneficial to present your job with a video and build the whole project development phase within a ‘film-like’ sequence, including technical drawings, images and video: from concept to detailed elements.

In particular, you could use two-dimensional views of the BIM model (floor plans, cross-sections, elevation views, construction details) and three-dimensional views (perspectives, isometric views, renderings, realistic videos). This presentation mode can illustrate a myriad of information about the project and make it better to understand.

Download Edificius free of charge and use its BIM Video Studio environment to create creative video presentation of your projects.

Virtual reality
Immersive Virtual Reality (VRi) is a useful tool for the technician both in the project presentation and throughout the look process:

in the preliminary phase it helps someone to define new spaces and new forms,
when verifying your design choices it works as an analysis and control tool,
in the final and executive design phase it can help anyone to define details, materials and colours,
when presenting your work to your client, it makes the project “alive” even before its implementation.